How this actually works.
A small, permanent library — the method, not the pitch. Each piece gives you enough to do it yourself, and an honest account of where it stops being worth doing yourself.
- Advertising9 min
What you can afford to pay for a customer
Everyone asks what a good cost per lead is. There is no such figure in the abstract — only a cost per lead relative to what a customer is worth to you. Here is the arithmetic that connects the two, and what to do when it comes back badly.
Read → - Operations8 min
What a missed call actually costs
Most service businesses lose more revenue to an unanswered phone than to anything on their price list — and almost none of them have measured it. Here is the arithmetic, and the four ways to fix it in ascending order of cost.
Read → - AI9 min
What AI can't do for your business
Everyone selling automation has an incentive to tell you everything is automatable. It isn’t. Here is the four-question test we run before quoting anything — and the jobs that fail it.
Read → - Systems7 min
Why your tools don't talk to each other
You bought six good products and got one bad system. The reason is arithmetic, not incompetence — and it is the single strongest argument for routing everything through one hub.
Read →
Rather have someone look at yours?
We scope the business first, then say what’s worth doing — including when the honest answer is nothing.