A small, permanent library — the method, not the pitch. Each piece gives you enough to do it yourself, and an honest account of where it stops being worth doing yourself.
Most service businesses lose more revenue to an unanswered phone than to anything on their price list — and almost none of them have measured it. Here is the arithmetic, and the four ways to fix it in ascending order of cost.
Read →Everyone selling automation has an incentive to tell you everything is automatable. It isn’t. Here is the four-question test we run before quoting anything — and the jobs that fail it.
Read →You bought six good products and got one bad system. The reason is arithmetic, not incompetence — and it is the single strongest argument for routing everything through one hub.
Read →We scope the business first, then say what’s worth doing — including when the honest answer is nothing.