workvehicle customization
Small Town American Customs
A veteran-owned custom shop, given a hero you clean with your cursor and a gallery you wipe before and after.
- brand
- An American-flag wordmark
- website
- Seven routes, one film
- leads
- Straight into the portal
- live at
- smalltowndetail
.com
A veteran-owned custom and detailing shop with a real following. What they asked for was a website.
What the shop needed was a website as good as the work leaving the bay.
the brief
A trade that almost never gets a real launch
The kind of launch a product company gets, without sanding off the honest, no-fine-print voice that won the shop its customers.
the direction
Luxury restraint, pointed at a loud trade
Custom shop sites mean checkerboard and clip-art flames. We borrowed from a luxury studio instead, then pointed it at lifted trucks and tint jobs.
The mark is a distressed flag that turns from grey to color as you point at it, and the accent alternates red and blue, section by section. The flag as a rhythm, not a sticker.
The flag as a rhythm, not a sticker
the signature element
You clean the truck yourself
The hero opens on a dusty, unfinished truck. Move your cursor across it and it paints: a soft brush wipes the grime away and the finished build shows underneath.
You bring us this, you leave with that, before anyone has read a word.
the centerpiece
A body of work you can play with
A fan of before-and-after cards, each one a real comparison. Grab the divider and wipe from the road-worn before to the finished after.
what shipped
Now the site is as good as the trucks
Seven routes, a page for every service, and leads straight in through the form. A standing discount for veterans, active-duty military and first responders sits on the page the way the shop says it: no hoops, no fine print.
The shop finally reads the way its work does.
the spec
- client
- Small Town American Customs, LLC — veteran-owned vehicle customization & detailing (Broken Arrow, OK · Tulsa metro)
- engagement
- Brand identity + website design & build + lead-intake integration
- deliverables
- American-flag wordmark & icons · a dark, cinematic homepage · seven routes, with a page for every service · a hero you clean with your cursor · a before-and-after gallery you wipe by hand · a process told as you scroll · veteran-discount section · a lead form that files into the portal · a review-for-discount QR code
