workelectrical contracting
TLDavis Electric & Design
A site that plays as you scroll, and an SEO and AI-SEO foundation, to turn a referral-only electrician into one a stranger can find.
- brand
- An outlined wordmark
- website
- About fifteen pages, twelve for cities
- search
- An SEO & AI-SEO foundation
- live at
- daviselectricaldesign
.com
Fifteen-plus years, a master’s license, and a reputation built one job at a time. Terry Davis had about as much trust as an electrician can accumulate, and almost no way for a stranger to find it.
The job was to turn that reputation into reach: a site wired to capture leads directly, and legible to Google and to AI answer engines.
the brief
Everybody who knows him hires him
Terry has run TLDavis on referrals alone in the Tulsa metro. A referral business has a ceiling, so everything we built points at one thing: getting a stranger to the same conclusion his customers reached years ago.
the direction
Scroll is the showroom
The homepage runs as one unbroken sequence: the hero footage, a sweep of services, a five-step process, a gallery. The mark is an outlined wordmark, still clear at the size it sits in the menu.
the signature element
A film you play with your scroll
The hero is ninety-seven frames of footage, and your scroll is the playhead.
The first frame paints at once, and the other ninety-six load only while the browser is idle. The heaviest thing on the site costs nothing at the moment that matters.
The heaviest thing on the site costs nothing at the moment that matters
what shipped
A stranger arrives at the same conclusion
One accent color, a serious typeface, a homepage that plays, and a page for each of twelve metro cities, built so search engines and AI answer engines can both find him.
The reputation was already there. Now somebody who has never met Terry can find it, read it, and book him in one visit.
the spec
- client
- TLDavis Electric & Design, LLC — founder/master electrician Terry Davis (OK License #00175032)
- engagement
- Brand identity + website design & build + SEO / AI-SEO
- deliverables
- Outlined wordmark & icons · a marketing site of about fifteen pages · a homepage that plays as you scroll · a booking wizard and a quote drawer · a page for each of twelve metro cities · cost guides · a search and AI-search foundation · lead intake
